'The brain dead anti Israeli lobby have yet again got it so wrong and yet again have been suckered in by tabloid sensationalism!'
Fox announced it pulled Scarlett's SodaStream ad because: 'It takes a direct jab at Coke and Pepsi.' At the end of the commercial, Scarlett says "Sorry, Coke and Pepsi." Both companies are major sponsors for the Super Bowl and Fox.
Scarlett has also come under fire for her association with the company. However, she has defended her endorsement deal and plans to continue to work with SodaStream despite criticism and boycott.
“SodaStream is a company that is not only committed to the environment but to building a bridge to peace between Israel and Palestine, supporting neighbours working alongside each other, receiving equal pay, equal benefits and equal rights. That is what is happening in their Ma’ale Adumim factory every working day.”
One Palestinian worker said: “This is bad news both for the Palestinians and my Israeli colleagues working in the Sodastream factory. The world never seems to take into account Palestinians who happily work and live in Israel with actions like these”
The sad thing is that those that are so blinkered towards Israel will still continue to ignore the truth. I look forward to seeing how they will deal with this in the press. My guess is that they will just drop the story and move on.